ECOH Chinese New Year Gift Set

Packaging Design

“For the Chinese, no festival can be more important than the Chinese New Year. And when it’s time for family reunions and late night fun, nothing can be more desirable than another round of snacks and a deck of good old playing cards!

This Chinese New Year, ECOH ECOH XUE, the Taiwanese canteen which proudly upholds its motto of “Simple Food, Home Cooking,” has come up with a beautiful gift set which blends traditional Chinese paper-cutting graphics with contemporary clean-cut packaging. The gift set includes 5 traditional Chinese snacks, which are all handmade and natural, and a deck of playing cards with exclusively-made paper-cut graphics.”


Client : Xue Xue Institute, 2009